From the outside, The Washhouse in Manchester appears to be a regular Laundrette. With its well-used industrial machines, old CCTV and boxes of detergent. But step through the dryer or vending machine and find yourself in a speakeasy with a profound difference. The Washhouse serves a variety of drinks, each more creative than the last. An experimental trip into everything the cocktail world has to offer.

Ambitious have proudly worked with The Washhouse Team since its conception, but this latest expansion required a re-imagining of the whole identity. Our brief was to create a premium atmosphere, that demonstrated the bars party atmosphere whilst showing the quality and creativity they provide.

Using raw photography, and experimental fonts, and bold but simple colouring, the brand has a unique identity that rolls through the collateral and interior.