The Ride Academy started from a spark of an idea. Dave from TRA had honed his skills as an instructor for years, and spotted a space in the market for a brand that represented modern riders.

Most riding schools have kept the style and operation of the bike industries ‘old guard’, but The Ride Academy team saw a place where modern riders could feel like a community and have the support they need.

We created a complete style and concept for their aesthetic, along with their web and digital spaces.