Holbrook Customs

When Matt and Candice got in touch, they had a clear vision: take Holbrook Customs to the next level. They weren’t just building custom campers; they were crafting adventure-ready machines that embodied freedom, individuality, and exceptional craftsmanship. They needed a brand that would serve as a seal of quality—bold, confident, and instantly recognizable.

Holbrook Customs is built for those who don’t just drive, but roam. Every detail of the new identity had to reflect this—rugged, refined, and ready for anything. From the logo to the website, uniforms to van listings, every touchpoint was designed to reinforce the Holbrook ethos: Built Different.

Colour & Type

Precision Meets Personality

Holbrook’s colour palette is a tribute to the great outdoors—deep charcoals, sunbaked oranges, and muted neutrals that speak to sand dunes, road dust, and campfire embers. This isn’t just a colour scheme; it’s a call to adventure.

The typography? Completely custom. Inspired by motorsport heritage and classic American road signs, the primary typeface is bold and direct, a stamp of authenticity on every van. The secondary font brings balance—clean, readable, and just the right amount of attitude.

Photography

The Road, the Craft, the Journey

Holbrook Customs is about real moments. The photography direction captures the energy of the build process, the excitement of the first road trip, the intimacy of a solo night under the stars. No over-processed, staged perfection—just raw, real adventure.

Images highlight the details: the fine stitching on a seat, the grain of custom woodwork, the smudges of oil on a mechanic’s hands. Every shot reinforces the Holbrook philosophy: crafted by hand, built for the road

Patterns

Subtle, Rugged, and Functional

Patterns within the brand are inspired by technical drawings, road maps, and the lines of a surfboard wax pattern. They exist as a subtle design layer, adding texture and depth without distraction. Whether it’s the blueprint of a van conversion or the silhouette of a winding mountain pass, these details bring an extra dimension to the brand’s visual identity.

Website

Seamless Experience, Maximum Functionality

Holbrook’s online presence is more than just a pretty storefront—it’s a fully integrated tool designed to streamline the business. The site features:

Van Listing Capabilities – allowing customers to browse available builds and customize their own
An Online Shop – packed with Holbrook gear and accessories
Digital Forms & Booking – making it effortless for customers to inquire, book consultations, and start their journey with Holbrook

The website isn’t just about looking good; it’s about functionality that works as smoothly as their vans.

Uniform & Merch

Gear That Goes the Distance

Holbrook’s new merch line isn’t just for show—it’s designed to be worn, used, and lived in. Inspired by workwear classics, the uniform pieces are durable, stylish, and built for a life on the road. From heavyweight tees with custom patches to rugged, embroidered beanies, every piece carries the Holbrook DNA.

The result? A brand that doesn’t just represent the business—it represents a lifestyle.

From the first sketch to the final website launch, this project was about authenticity, craftsmanship, and adventure.Holbrook Customs isn’t just another van builder—it’s a movement. And now, the brand reflects that.

Ready to hit the road? Holbrook is.

Holbrook Customs